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Tag: brand protection

Jan
25

Incorporating Recall Resolutions into Your 2017 Goals

Every year, business leaders set ambitious goals for their organisations. They seek to innovate, to improve awareness, to increase customer satisfaction and retention, and ultimately, to grow and expand their companies. But in the rush to pursue these resolutions, many leaders may overlook some important opportunities – or worse, run into pitfalls that could lead to additional challenges down the road.

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Sep
06

Top 4 Signs Recall Fatigue is Affecting Your Response Rates

One of the greatest challenges for any company facing a recall is combating recall fatigue – when consumers are so inundated with recall news that they tune out individual issues that may affect them. That can have serious consequences for both people and brands. If dangerous products remain in consumers’ homes or on the road, it could result in additional injuries or illnesses – and additional harm to brands. When response rates are too low, regulators may require a recall reissue, unnecessarily extending the life of the recall.

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Apr
15

Proposed FDA Guidance Opens Marketing Opportunities to Manufacturers of Wellness Products

With spring in full swing, many Americans have their eyes on healthy living. As part of that goal, consumers are buying more gadgets and products to help them reach their health and fitness goals. Wearable fitness devices, such as those that track heart rate and count steps, have taken off in popularity. Despite the increase in popularity, manufacturers of these fitness products often hesitate to market the health benefits of their products due to fear of

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Apr
03

5 Essential Elements of a Product Retrieval

Whether a product retrieval is to protect a brand or gather intelligence, the process doesn’t just have to be fast, it also has to be precise. When complaints or product recalls warrant the removal or withdrawal of a product, having a proactive product retrieval plan in place can help ensure both consumers and brands stay protected. When evaluating the

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Jan
22

Safety Compliance Plans Help Mitigate Product Recall Related Risks

By Stericycle Expert Solutions Tags: brand protection, recall plan, recall planning,

By: Steve Edwards CPSC enforcement is evolving and not only are companies seeing higher fines for violations of the Consumer Product Safety Improvement Act, but they are also facing mandates to create and adhere to strict compliance plans.

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