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Sep
06

Speed, Innovation, and Defence – New Product Launches

By Stericycle Expert Solutions

With one of the biggest consumer tech launches of the year imminent, there’s no better time to reflect on the necessary precautions to protect consumers in the event of a product recall, even with brand new products that have been rigorously tested.

Speed to market is a key success driver when launching a new product in a competitive landscape, but how can you race to the finish line without jeopardizing quality testing during production?  It is difficult to forecast every potential issue that might arise with launching a new product, however having a crisis management plan in place to combat possible pitfalls is essential to stay ahead of your competitors.

Innovative technology is now shaping our lives more than ever, everything from outsourcing your laundry via an app, to monitoring your health and wellbeing on connected devices, all can be controlled from your smartphone.

With such a reliance on every day tech solutions, we have defined some critical recall success factors you should consider working through with your operations and sales teams to ensure you are primed for unforeseen issues with your new product:

CRITICAL RECALL SUCCESS FACTORS

– Understanding of the complexities involved

– Scalability, experience, and knowledge

– Flexibility, responsiveness, and perseverance

– A trusted partner with the recall reflexes to act quickly & effectively

 

To learn more about how Stericycle ExpertSOLUTIONS managed one of the most prolific consumer recalls in history, and how you can be prepared for every outcome, download our free case study.

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