Product recalls are inevitable. In 2016, there were over 5,000 in Europe alone. That’s at least one every 2 hours. Poorly handled recalls can have a significant impact on brand reputation, consumer loyalty and future business success. However, a well-planned and executed product recall improves brand perception for over 85% of customers.
Despite intensive product testing procedures, businesses are not infallible. Some recalls are unavoidable if products are found to be defective or potentially harmful to the consumer. Product recalls and retrievals, irrespective of the size of brand and sector, cost businesses time and money, and can affect short- and long term brand reputation and customer loyalty.
As an experienced, global recall partner, we know that most businesses do not have a contingency plan in place before an issue arises. To determine how
prepared your company is for a product recall, you must test your people and procedures. A thorough mock recall will provide an analysis of how effective your organisation’s decision-making, logistics and response processes are.
A multichannel approach to notifying consumers during a recall increases engagement, thus improving communications. Having a specialised contact
centre, confidential data registries of customers, traceable direct delivery records, safety alert procedures and online tools for consumers to access the information that they need, will help improve your reputation as a responsive, reactive supplier.
A robust recall plan helps to quickly locate recalled products for effective removal. With the correct contingency plans in place, a recall event can be effectively managed to mitigate financial and legal risk, increase customer loyalty and prevent irreparable brand damage.
Your Single-Source Global Recall Management Partner
Preparation is paramount. Our experts help you build and test a recall plan that takes into account even the most complex scenarios.
Effective recall notification keeps your customers safe. Our rapid, multichannel fully-documentable communications capabilities ensure affected parties are reached with speed, sensitivity and concern.
Regulators are watching. Our cutting-edge recall technologies document every step in the process to make regulatory reporting easier and ensure total compliance.
The logistical details of processing a recalled product are numerous and complex. Our team is equipped with the most advanced tools available to remove, process and dispose of affected product, ensuring compliance and a swift recall resolution.
Removing affected product from store shelves, the supply chain, and even directly from consumers’ homes is a detailed task. It is crucial not only that affected product is removed and isolated, but also that nonaffected product remains on shelves. We have the relationships and resources to manage this process, protecting your brand and bottom line.
Sustainable recall solutions support your commitment to the environment, can reduce costs, and generate goodwill during a recall event. Our solutions are designed for minimal environmental impact.