Retain Automotive Customers

Boost service retention and ROI with our specialised automotive marketing and CRM solutions

Retention services for the automotive sector

Raise service retention and increase ROI from limited aftersales budget or resource. We cleanse manufacturer and network data to increase email CTR, motivating customers to visit dealer networks and boost parts spend

See how we protect customer retention with our automotive marketing solutions.

Increase service retention with our simple system that uses predictive data techniques to drive your automotive marketing.

RPM: Accelerate Aftersales

Our predictive marketing solution gives manufacturers and dealer networks the tools to manage customer relationships and boost parts spend.

RPM powered by Stericycle Expert Solutions is a simple, effective, behind the scenes system that requires no additional input from manufacturers or dealer networks. Once set up, RPM works automatically as customer records are updated within your DMS/data feed.


A simple process for great service retention results

We know how important aftersales are for business profitability. That’s why our main aim with RPM is to increase service retention. To give you an example, Service and MOT events can achieve up to 65% conversion, against a national average at 45%. Your Account Manager keeps you informed with reports and industry developments.

Data processing is GDPR compliant. We cleanse your data via three sources regularly (including DVLA and DVSA) - to ensure data is as accurate as possible before communicating to your customers.

How RPM works

  • Invoice raised at dealership:  You initiate the process by completing the customer’s work and raising an invoice in your DMS
  • Data sent:  Invoices raised are sent via manufacturer’s systems to our database. We work accurately from this data, including New/Used sales to identify all customers
  • Predictions run:  We run predictions, add our business rules to your data and complete data cleansing with DVLA and DVSA
  • Communications sent:  We send branded communications of your choice (email, direct mail, SMS) and multi-channel reminders
  • Booking:  Customers book their service
  • Resolution:  Your technicians carry out the work, the process starts again

Driving accelerates results

We have experience in creating a platform that delivers. The average return on investment figures are impressive and highlight the effectiveness of RPM. Get the most from your customers and grow your bottom line.

  • Large Group - £106 / £1 ROI
  • Medium Group - £128 / £1 ROI
  • Individual Retailer - £173 / £1 ROI


Our strategic email campaign design can boost CTR to increase programme ROI for your automotive marketing activity.

Boost CTR and ROI in your email campaigns

Contact customers at the times and places when they’re more likely to engage and take action. Our email marketing service helps organisations to increase click-through rate, not merely open rate, improving ROI for email campaigns and programmes.

We developed our bespoke smart email tools specifically for global automotive brands, and can now deliver results for manufacturers, retailers and dealer networks.

Fully integrated email marketing services

Our email marketing service can help you to:

  • Design, host, integrate and manage emails, databases and systems
  • Send tactical, event-triggered and lifestyle emails
  • Integrate with your existing systems
  • Manage data securely
  • Gain trend insight and track consumer behaviour
  • Identify up and cross-selling opportunities, where appropriate
  • Increase conversion rates and hit programme ROI targets

Email consultation

Stericycle Expert Solutions provide a marketing solution that goes beyond merely sending emails to your customers. We offer a consultation service to evaluate your data and analyse customer trends. 

If your email marketing programme is not achieving the results your business expects, then our consultation service can help turn this around. We work closely with you to understand what is influencing customer behaviour, enabling you to gain greater value from your database. Our clients have found that insightful use of data results in their email marketing campaigns delivering increased click-through rates and greater ROI.

Results that speak for themselves

Help your organisation deliver on email campaigns to boost customer experience metrics and increase ROI for your business.

Our average annual email results:

  • 20 million+ emails sent
  • 99.03% delivery rate
  • 25.35% open rate
  • 4.39% click through rate (CTR)
  • ROI of £39.16 per £1 invested

Make a positive impression with our highly trained contact agents, who will represent your brand on both inbound and outbound calls.

Trained for excellent customer experiences

According to NICE Global Customer Experience, while 88% of businesses believe they deliver ‘excellent’ customer experience only 8% of customers agree.

Our highly trained contact agents can provide excellent customer experiences for your business. From visiting manufacturing sites to studying your company heritage, they have career-driven goals to represent your brand authentically.

By understanding your brand, product and consumers intrinsically, our contact agents speak to prospective customers as you would yourself.

Multi-lingual and multi-channel engagements

We use a fully integrated and highly customisable contact centre platform to deliver high quality, consistent home worker solutions for our clients.

Our sales call services can help increase revenue without compromising on your brand values through:

  • Outbound calls and email
  • Multi-lingual call agents

By speaking to prospective customers in their preferred language, our agents could help your brand to reach new markets and build lasting relationships.

Secure and compliant prospect data processing

Rest assured that our call recording and customer data storage and processing is carried out in complete compliance with GDPR. Whether for inbound and outbound call centre services, we can help increase revenue and sell as your brand.

With decades of recall communications experience in global industries such as automotive, food, consumer goods and pharmaceuticals, we are also aware of specific industry requirements in these areas.

Partnering with brands

We take a consultative approach when planning sales call services with our clients and seek to:

  • Pair you with highly trained and career-driven agents
  • Assign agents with the language skills you require
  • Provide a personal experience for customers
  • Deliver a unified, streamlined engagement with your brand
  • Transform warm leads into profitable sales and brand advocates
  • Increase revenue and reduce costs

Improve on automotive customer retention for your organisation with our customer monitoring and satisfaction solutions.

Gain actionable customer insights

Customer loyalty relies on customer satisfaction. We enable organisations to gain insights into their customers, make adjustments and grow brand loyalty.

We can use our extensive Customer Service Index (CSI) experience, to help you identify opportunities for improvement and flag dissatisfied customers at the earliest stages.

By carefully monitoring customer satisfaction, businesses can improve products and services. This, in turn, encourages loyalty from customers, clients and partners in the supply chain.

Tools and talents to confirm customer satisfaction

Stericycle Expert Solutions have the people and technology to assess client satisfaction - with multi-lingual capability in dozens languages - improve ROI and protect and enhance your brand.

  • Identify opportunities to improve
  • Identify the key drivers for customer satisfaction
  • Utilise data from multiple sources
  • Highlight and map opportunity
  • Drive business potential and customer advocacy
  • Understand future customers

Turn customer satisfaction into customer loyalty

As a global product recall partner, we’ve built strong partnerships across industries and along supply chains. From high street retailers and restaurants, to automotive dealer networks, to pharmaceutical supply chains and more.

Utilise our position in the industry to enhance your loyalty programmes.

We can help with the management and distribution of loyalty discounts, cards, vouchers, bonuses, gifts, add-ons and special pricing.

Make satisfaction integral to brand

Use our customer satisfaction and customer loyalty services to ensure your business stays relevant for consumers, clients and supply chain partners.

Learn more about your customers and bring these insights into your brand and marketing decisions.

With our multi-channel, multi-lingual contact centre, and powerful event-triggered email deployment systems we have the tools to increase customer loyalty.

Contact us and retain more customers

We're here to help you with all aspects of automotive customer/retention. Protect your business and brand with our integrated solutions.


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