On the same day we reported the highest number of poultry recalls in over a decade during Q2 2017, the FSA also reported that around 700,000 contaminated eggs have reached Britain.
Since late July, millions of eggs have been pulled from the shelves of four major UK supermarkets as they were forced to recall multiple products containing potentially contaminated eggs across their stores. The scandal which has affected numerous countries across Europe, demonstrates the fragility and vulnerability within the food supply chain. However, it’s not only contaminated products food manufacturers need to be aware of.
For instance, delving deeper into our latest European Recall index, the rise in poultry recalls can be linked to the curtailing by the EU of meat imports from Brazil. Exporters allegedly bribed inspectors to overlook bad practices, such as the processing of rotten meat.
In both cases, the manufacturers and regulators involved faced heavy media backlash, and prompted controversial questions around Brexit and EU food import trading standards.
In our extensive experience supporting companies through complex recall situations, common factors clients struggle with when faced with recalling their product:
– Tackling negative public perception during a recall
– Navigating shifting regulations and trading laws
– Traceability within the supply chain and understanding risks
– Dealing with supply chain issues related to contamination or mislabelling
Our whitepaper Protecting Consumers & Brands during a Food Recall features a 2007 case study where a nut recall due to Salmonella contamination in which more than 600 consumers were sickened, cost the manufacturer an estimated $153 million. According to a 2015 study by Utah State University, a public company experiencing a recall will see a sixty-three percent decrease in stock returns within the first five days. Our advice? Preparation is your best defence.
“A solid recall plan and increased traceability within the food supply chain can help mitigate risk”
In this heavily regulated environment, it’s imperative that food manufacturers are aware of recall complexity and take the proper steps to protect consumers and their brand. A rapid response to pulling contaminated products from the market is imperative to protecting consumer safety.
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Our recall consultant Amanda Combs is at @CBI_Conferences today helping companies evaluate their recall readiness. https://t.co/hg6vo8Nd1W
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